Many owners think a brand is a logo. A brand is the idea people have of your business. The logo is only one way to show it.
Choose who you serve
A business that tries to appeal to everyone is remembered by no one. Pick your customer and your promise first.
Say it simply
If your idea needs a long paragraph, it is not ready. Aim for one sentence that everyone on your team can repeat.
Design comes after the message
Choose colours, fonts and a logo once you know what you want to say. Otherwise you are decorating a blank page.
Next steps
Learn how we work in brand positioning and visual identity, or read about our full branding services.