Many advertisers see good results for a couple of weeks and then watch the cost per lead climb. This is normal, and you can plan for it.
Ads get tired
When people see the same ad again and again, they stop clicking. Prepare the next version before the current one wears out.
Test one thing at a time
Change the headline, or the offer, or the image, but not all three at once. If you change everything, you will not know what made the difference.
Check the landing page too
A tired ad often points to a tired page. Refresh both together. Our landing pages for ads are built to match each campaign.
Next steps
We manage Google Ads and Meta Ads with weekly checks and a steady testing plan.