Privacy and terms.

Template text for an Indian service company. Replace every [bracketed] detail and have both documents reviewed by a qualified lawyer before launch.

Last updated: [DD Month YYYY]

Jump to: Privacy Policy | Terms and Conditions

Privacy Policy

This Privacy Policy explains how [Company legal name], trading as Initme Marketing (“Initme”, “we”, “us”), collects, uses, stores and shares personal data when you visit our website https://initme.com, contact us or use our digital marketing services. Our registered office is at [full registered address, city, state, PIN].

We follow the laws of India that apply to personal data, including the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection Act, 2023 (“DPDP Act”) and its Rules.

1. What we collect

Details you give us. When you fill in our contact form, email us, call us or become a client, we may collect:

  • your name, email address, phone or WhatsApp number, company name and job title;
  • the service you are interested in, your budget range and the message you write;
  • business information you share so we can do the work, such as your website, products, customer lists and marketing accounts;
  • billing details such as your business address, GSTIN and PAN, so we can raise invoices.

Details collected automatically. When you visit our website, we and our tools may record your IP address, browser and device type, pages viewed, time spent, the website you came from and approximate location. We use cookies and similar technologies for this (see section 6).

Details from your accounts. If you give us access to tools such as Google Analytics, Google Search Console, Google Ads, Meta Business Suite, your website or your CRM, we can see the data in those accounts to do the agreed work.

What we do not want. Please do not email us passwords, card numbers, bank PINs or OTPs. If we need access to an account, we will ask you to share it through the platform’s own access settings or a secure password manager. We do not store card details. Payments are made by bank transfer, UPI or a payment provider.

2. Why we use your data

  • To reply to your enquiry and send you a proposal or quote.
  • To provide the services you hired us for, and to run, manage and report on your campaigns and projects.
  • To raise invoices, collect payments and keep accounts as required by tax and company law.
  • To improve our website and services, and to keep our systems secure and prevent misuse.
  • To send you updates, guides or offers, only if you have agreed to receive them. You can opt out at any time.
  • To meet legal duties and respond to lawful requests from courts and government authorities.

3. Your consent

We process your personal data with your consent, or for other lawful uses allowed by the DPDP Act, such as performing a contract with you, meeting a legal obligation or responding to a request you made. When you submit our contact form and tick the consent box, or when you share information with us to get a quote, you agree to us using it for the purposes in this policy.

You can withdraw your consent at any time by emailing hello@initme.com. Withdrawing consent does not affect what we did before you withdrew. If you withdraw consent that we need to provide a service, we may not be able to continue that service.

4. Client data we handle for you

While running ads, websites, CRM or automation for you, we may handle personal data of your customers and leads, for example enquiry form data or email lists. For this data, you decide why and how it is used, and we act only on your written instructions as your service provider.

  • You are responsible for having a valid notice and consent from your customers before giving us their data or asking us to collect it.
  • We use that data only to do the agreed work, keep it confidential and delete or return it when the work ends, unless the law requires us to keep it.
  • We will tell you without delay if we learn of a personal data breach affecting your data.

5. Who we share data with

We do not sell your personal data. We share it only as needed with:

  • service providers who help us run our business, such as website hosting, email, cloud storage, project management, CRM, analytics, accounting and payment tools, under confidentiality terms;
  • advertising and analytics platforms you ask us to use, such as Google and Meta;
  • our professional advisers, such as accountants and lawyers;
  • courts, police and government bodies when the law requires it;
  • a buyer or successor, if our business is sold or restructured, who must honour this policy.

6. Cookies and analytics

Cookies are small files stored on your device. We use:

  • Essential cookies to make the website work and keep it secure.
  • Analytics cookies to understand how visitors use the site. We use [Google Analytics / other tools you use].
  • Advertising cookies and pixels to measure our own ads and show relevant ads, such as [Meta Pixel / Google Ads tag, if used].

You can block or delete cookies in your browser settings. Blocking some cookies may affect how the site works.

7. Data stored outside India

Some of the tools we use, such as Google, Meta and cloud services, store data on servers outside India. We transfer data only to the extent allowed by Indian law and not to any country the Government of India has restricted. We choose providers that use reasonable security safeguards.

8. How long we keep data

  • Enquiries that do not become projects: up to [24] months, then deleted.
  • Client project records: for the length of the work and a reasonable period afterwards, [3] years unless you ask us to delete earlier.
  • Invoices, accounts and tax records: for as long as tax and company law require us to keep them.
  • Marketing email lists: until you unsubscribe.

We delete or anonymise personal data when it is no longer needed for the purpose it was collected for or required by law.

9. How we protect data

We use reasonable security practices suited to the data we handle, including HTTPS on our website, access limited to the people who need it, strong passwords with a password manager, two-step login on important accounts and regular software updates. No system is completely secure, so we cannot promise absolute security. If a personal data breach occurs, we will inform the affected people and the authorities as the law requires.

10. Your rights

Under the DPDP Act, you have the right to:

  • ask for a summary of the personal data we hold about you and how we use it;
  • ask us to correct, complete or update your data;
  • ask us to erase your data when it is no longer needed;
  • withdraw your consent at any time;
  • get your complaint heard and resolved (see section 13);
  • nominate another person to exercise these rights if you die or cannot act for yourself.

To use any of these rights, email hello@initme.com from the address you gave us. We may ask for proof of identity. We usually reply within 30 days.

11. Children

Our website and services are for businesses and are not meant for anyone under 18. We do not knowingly collect personal data of children. If you think a child has given us data, please tell us and we will delete it.

12. Links to other websites

Our website may link to other websites. We are not responsible for their privacy practices. Please read their policies.

13. Grievance Officer

If you have a question or complaint about your personal data, please contact our Grievance Officer:

Name: [Grievance Officer name]
Designation: [designation]
Email: hello@initme.com
Phone: [phone number]
Address: [office address]
Hours: [Monday to Saturday, 10:00 am to 6:00 pm IST]

We will acknowledge your complaint within 48 hours and aim to resolve it within one month. If you are not satisfied, you may complain to the Data Protection Board of India once it is operational, after first using our grievance process.

13. Changes to this policy

We may update this policy from time to time. The latest version will always be on this page with the date at the top. If a change is important, we will tell you by email or a notice on our website.

Terms and Conditions

These Terms and Conditions (“Terms”) are an agreement between you and [Company legal name], trading as Initme Marketing (“Initme”, “we”, “us”). They apply when you use our website https://initme.com and when you buy services from us. By using the website or accepting a proposal, quote or invoice from us, you agree to these Terms. If you do not agree, please do not use the website or our services.

These Terms are an electronic record under the Information Technology Act, 2000. They do not need a physical or digital signature to be valid. If you sign a separate proposal or services agreement with us, that document and these Terms apply together, and the signed document prevails if they conflict.

1. Our services

We provide digital marketing services, including SEO, web design and development, paid ads (Google and Meta), branding, graphic design and AI automation. The exact work, deliverables, timelines and fees for each project are set out in a written proposal, quote or statement of work (“Proposal”) that you accept in writing or by email, WhatsApp message or payment.

Anything outside the Proposal is a change request. We will tell you the extra cost and time, and start the extra work only after you approve.

2. Fees and payment

  • All fees are in Indian Rupees (INR) and exclude GST and other taxes, which are added as the law requires. We issue GST invoices.
  • Unless the Proposal says otherwise, we ask for [50%] in advance before work starts, with the balance on the milestones or dates in the Proposal. Monthly services are billed in advance each month.
  • Invoices are due within [7] days. If a payment is late, we may charge interest at [1.5%] per month on the overdue amount and pause work until payment is received.
  • If you deduct tax at source (TDS), you must deposit it with the government and send us the TDS certificate. We invoice the full amount.
  • Ad spend is separate. The money you spend on Google, Meta and other ad platforms is not part of our fee. You pay the platforms directly, or give us the budget in advance. Domain names, hosting, plugins, stock images, fonts, software subscriptions and similar third-party costs are billed at cost unless the Proposal includes them.

3. What you need to do

  • Give us accurate information, content, files and access to the accounts we need, on time.
  • Reply to questions and approve work within the time in the Proposal. Delays on your side can move the timeline and may add cost.
  • Make sure you own, or have permission to use, everything you give us, such as logos, photos, text and customer lists.
  • Make sure your business, products and claims are lawful and that your ads and content follow the law, including consumer protection, advertising and platform rules.

4. No guarantee of results

We use our skill and care and follow good industry practice. However, results from SEO, paid ads and other marketing depend on many things we do not control, such as search engine algorithms, platform changes, competition, your product, pricing and market conditions. We do not guarantee rankings, traffic, leads, sales, ad costs or any other result. Any forecast or example is an estimate, not a promise.

Ad accounts can be restricted or suspended by the platforms. We are not responsible for platform decisions, but we will help you respond to them.

5. Accounts and access

Your ad accounts, analytics, website, domain and social accounts belong to you. We act as your manager and keep the access you give us only as long as needed. You should keep an owner or administrator login for every account. We will keep your login details confidential and use them only for your work.

6. Revisions and approval

Each deliverable includes the number of revision rounds stated in the Proposal, or [two] rounds if none is stated. Extra revisions are charged at our standard rate. If you do not send feedback within [7] days of receiving a deliverable, we may treat it as approved.

7. Ownership of the work

  • When you have paid all fees due for a deliverable, we assign to you the copyright in the final deliverables made specifically for you, such as your logo, designs, website content and ad creatives. This is a written assignment under the Copyright Act, 1957, for the whole world and for the full term of copyright.
  • Until full payment, we keep ownership and you have only a limited right to review the work.
  • This does not include third-party material, such as stock images, fonts, themes, plugins and software. These stay under their own licences, and we will tell you about any licence terms that apply to you.
  • We keep ownership of our own pre-existing tools, templates, code, methods and know-how. If your deliverable includes them, we give you a non-exclusive licence to use them as part of that deliverable.
  • Concepts and drafts that you did not choose remain ours.
  • Unless you tell us in writing not to, we may show your finished work and your business name in our portfolio and case studies. We will not share your confidential information.
  • You give us permission to use your materials, logos and data to carry out the services.
  • Content created with the help of AI tools may have limited copyright protection and may be similar to other content. We review it, but you are responsible for checking facts and claims before you publish.

8. Confidentiality

Each of us will keep the other’s non-public business information confidential, use it only for the work, and not share it except with people who need it and are bound by confidentiality, or as the law requires. This continues for [three] years after the work ends. It does not apply to information that is public, already known to the receiver, or independently developed.

9. Personal data

We handle personal data as described in our Privacy Policy above. Where we handle personal data of your customers for you, we do so only to provide the services, under your instructions, and you are responsible for having the right notices and consents. Each of us will follow the Digital Personal Data Protection Act, 2023 and other applicable law.

10. Third-party tools and AI tools

We may use third-party platforms and AI tools, such as Google, Meta, WordPress plugins, CRM and automation software. These are provided by others on their own terms. We are not responsible for their availability, changes, pricing or outages. If a tool needs a paid subscription in your name, you will pay for it.

11. Timelines

We will try to meet the dates in the Proposal. Dates depend on you giving us what we need on time. A delay that is not our fault does not make us in breach of the agreement.

12. Ending the agreement

  • Either of us may end a monthly or ongoing service by giving [30] days’ written notice (email is fine).
  • Either of us may end the agreement immediately by written notice if the other commits a serious breach and does not fix it within [15] days of being told.
  • We may pause or end work if invoices are not paid on time.
  • On ending, you will pay for all work done up to the end date and for any non-cancellable third-party costs we have already committed. Fees for work already completed, and advance payments for work already done, are not refundable. If you have paid in advance for work we have not started, we will refund it after deducting costs already incurred.
  • After you have paid everything due, we will hand over your files and account access.

13. Disclaimer

To the extent allowed by law, the website and our services are provided on an “as is” basis. Other than what is clearly promised in your Proposal, we give no warranties, express or implied, including that the website will be uninterrupted or error free. Articles and guides on our website are general information and not professional, legal or financial advice.

14. Limit on our liability

To the extent allowed by law:

  • we are not liable for indirect or consequential loss, or for loss of profit, revenue, business, goodwill or data;
  • our total liability to you for all claims connected with a service is limited to the fees you paid us for that service in the [three] months before the claim arose.

Nothing in these Terms limits liability that cannot be limited by law, such as liability for fraud.

15. Indemnity

You will compensate us for losses, claims and reasonable legal costs arising from material you gave us that infringes someone’s rights or is unlawful, from your instructions that break the law or platform rules, or from your breach of these Terms.

16. Using our website

  • You may use the website only for lawful purposes. You must not copy it in bulk, scrape it, attack or overload it, try to break its security, or use it to send spam or harmful code.
  • The website text, design, graphics and code belong to us or our licensors. You may view and share a page for non-commercial use with credit to us, but not copy or republish our content without written permission.
  • The website may link to other websites. We do not control them and are not responsible for them.

17. Events beyond our control

Neither of us is liable for delay or failure caused by events outside reasonable control, such as natural disasters, power or internet failure, strikes, war, government orders, or failure of platforms and hosting providers. The affected party will tell the other as soon as possible and try to limit the effect.

18. Notices

We may send notices to the email address you gave us. You may send notices to hello@initme.com. A notice by email is treated as received on the next working day.

19. Governing law and disputes

  • These Terms are governed by the laws of India.
  • If a dispute arises, we will first try to settle it by talking to each other in good faith for [30] days after written notice of the dispute.
  • If it is not settled, it will be referred to arbitration under the Arbitration and Conciliation Act, 1996, before a sole arbitrator chosen by mutual agreement of both of us. The seat of arbitration is [city, state], the language is English, and the award is final and binding.
  • Subject to this, the courts at [city, state], India have exclusive jurisdiction for interim relief and for enforcing an award.

20. General

  • Whole agreement. These Terms and your Proposal are the whole agreement between us on the services.
  • Changes. We may update these Terms. The updated version applies to new work from the date posted. Changes to an existing project need both of us to agree in writing.
  • Parts that cannot be enforced. If any part is found invalid, the rest continues to apply.
  • No waiver. If we do not enforce a right straight away, we do not give it up.
  • Transfer. You may not transfer your rights or duties without our written consent.
  • Relationship. We are an independent service provider. Nothing here makes us partners, employees or agents of each other.

21. Contact us

[Company legal name]
[Registered address]
Email: hello@initme.com
Phone: [phone number]
CIN / LLPIN / GSTIN: [registration numbers]